Why Chanderi Fabric: The Essence of Purecloth.co’s Sustainable Journey
Every material we choose tells a story. In our previous blog, we shared insights about “Rainfed Organic Cotton,” highlighting how we create value across every stage of our supply chain—from fiber to dye to fabric. Today, we invite you to explore Chanderi fabric, the “Jewel of Madhya Pradesh,” and its seamless alignment with our commitment to comfort, sustainability, and community impact.
Comfort Redefined for Infants and Kids
As designers, we constantly consider the unique needs of newborns and infants. Creating garments that combine elegance with functionality is a challenge we embrace wholeheartedly.
While designing ethnic wears, we knew we had to strike a balance between creating voluminous designs that capture the imagination and ensuring that the garments remain feather-light, allowing our little humans to move freely and stay joyful all day long.
“Unlike the smoothness of mulberry silk or the crispness of tussar silk, Chanderi silk has a distinctive texture—soft yet firm—making it an exceptional choice for infant wear.”
One of our favourite creations, the two-layered pink Chanderi silk outfit, perfectly illustrates this harmony with voluminous design and lightness. It’s crafted with the comfort of our little humans in mind, allowing them the freedom to explore and enjoy every moment with ease.
The natural fibers are incredibly gentle on sensitive skin, providing unmatched comfort for delicate newborns and toddlers.
Chanderi and Sustainability: A Natural Match
Hailing from the historic town of Chanderi in Madhya Pradesh, India, Chanderi fabric is a handwoven marvel known for its sheer texture, lightweight feel, and luxurious finish. Here’s how it champions sustainability:
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Eco-Friendly Production: The creation of Chanderi fabric involves traditional handloom techniques, which significantly reduce carbon emissions compared to machine-driven processes. The use of natural fibers like cotton and silk further minimizes environmental impact.
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Preservation of Craftsmanship: By choosing Chanderi, we support the livelihoods of skilled artisans who have honed their craft over generations. This not only preserves a vital cultural heritage but also promotes fair trade practices.
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Longevity: Chanderi’s durability ensures that garments crafted from this fabric can be cherished for years, embodying the principle of slow fashion—a movement we proudly champion.
Creating Impact Beyond Fashion
Every piece of Chanderi clothing we create at Purecloth.co contributes to a better world. Here’s how:
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Empowering Artisans: By partnering with Chanderi weavers, we provide sustainable livelihoods, ensuring that traditional skills are valued and nurtured.
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Promoting Ethical Consumption: Our customers become part of a larger narrative—one that prioritizes mindful choices over mass production.
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Inspiring Future Generations: Through our commitment to sustainability and cultural heritage, we hope to instill a sense of responsibility and appreciation for authenticity in the next generation.
Care and Preservation
Caring for Chanderi fabric requires gentle handling to maintain its texture and color. We recommend dry cleaning to preserve its quality. Storing Chanderi garments in soft cloth or muslin helps protect them from moisture and dust. At Purecloth.co, we ship our outfits in muslin bags, making it easier for customers to care for their garments.
A Shared Vision for a Sustainable Future
Chanderi fabric encapsulates everything we stand for at Purecloth.co—sustainability, comfort, and community impact. When you choose our Chanderi collection, you’re not just selecting exquisite, child-friendly clothing; you’re joining a movement that celebrates tradition while paving the way for a more sustainable future.
Discover the magic of Chanderi in our collection and experience the blend of heritage and modernity that defines Purecloth.co. Together, let’s craft a legacy of conscious living, one outfit at a time.