Founder behind the organic kids

Chasing a common dream & organic clothing passion found new hope when Ms. Nandini Girish & Ms. Dhiju Anoob met at National Institute of Fashion Technology (NIFT), Bengaluru.

Learning

Our learnings & research at NIFT made us aware of the impact, the textiles industry has on the planet.

It is hard to imagine living without textiles. Clothes provide comfort, protection, & for many represent an expression of individuality. The textiles industry is a significant sector in the global economy, employing hundreds of millions.

The textiles system runs in a completely linear way: enormous amounts of non-renewable resources are extracted to produce clothes that are often used only a short time, after which the materials are sent to landfill or burnt.

• More than INR 34 lakh crores of value is lost every year due to underutilization & the lack of recycling.
• Greenhouse gas emissions from textiles production, at 120 crores tonnes annually, are more than those of all international flights & shipping combined.
• When washed, some garments release plastic microfibres, of which around 5 lakhs tonnes every year contribute to ocean pollution – 16 times more than plastic microbeads from cosmetics.

WHY PURECLOTH.CO?

We follow a 100% organic circular design process to create outfits that are timeless essentials any day forever! Refer our process for more information.

Everything we do is designed for the best of our planet! We aspire to be a circular fashion brand with a profound impact on our society. This is larger than life goal for us.

But we believe - “Together we can!”