About us

Founder behind the organic kids

Two Women, One Dream — creating timeless pieces that breathe with the plane!

PureCloth.Co began when Dhiju Anoob and Nandini Girish met at the National Institute of Fashion Technology, Bengaluru.
What connected us was simple — a love for fabrics that breathe, colours that calm, and creations that care for the planet.

Between long hours at college studios and countless cups of chai, a shared dream slowly took shape — to build a brand where beauty and responsibility walk hand in hand.

What We Learnt

At NIFT, our lessons went far beyond design.
We learnt how the clothes we wear tell stories — of people, soil, and seasons.
We also saw how the industry that celebrates creativity often leaves behind waste, pollution, and forgotten hands.

It changed how we looked at fashion — not as something to chase, but something to cherish.

What We Believe

At PureCloth.Co, we create clothes that you can live in, not just wear.
Each piece begins with organic, handwoven fabrics, shaped through a circular design process that honours nature and craft.

We don’t follow trends.
We follow the rhythm of real life -slow mornings, laughter with loved ones, clothes that last through seasons and memories.

Every PureCloth.Co outfit is a quiet reminder that sustainability isn’t a statement -it’s a way of being.

Our Hope

We dream of a gentler world -where what we make and what we wear are both kind.
A world stitched together by people who care, and by choices that matter.

Everything we do is designed for the best of our planet! We aspire to be a circular fashion brand with a profound impact on our society. This is larger than life goal for us.

But we believe - “Together we can!”