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Our process

Grow with me

Consume less

  • Our “grow-with-me” collections ensure that kids can wear the dress for years.
  • Our design inspires extended, or multiple use.
  • Our “modular” collections inspire creative style up of outfits in different ways to meet many occasions.
Organic cotton grown with rainfed water

Environment friendly

  • To reduce the carbon emission, water consumption, & pollution we use 100% rain-fed organic cotton, recycled fibers, & natural dyes.
  • Our products are designed using environment friendly raw materials including buttons & zippers that can be recycled back to its natural state.
Organic cotton grown with rainfed water

Eliminate waste

  • To eliminate wastage from our production, we create accessories, & playmates.
  • The goal is to have zero inventory waste & everything we produce is made-to-order.
  • We slow down waste by designing for extended usage!
Organic cotton grown with rainfed water

Ethical & social impact

  • By using organic cotton and natural dye we safeguard the health of our workers.
  • We spend months finding the best partners with fair wages, reasonable hours, and env.
  • A purchase you make, we will help a person in need.
Organic cotton grown with rainfed water

Embrace renewable

  • We use handwoven fabrics thereby avoiding powerlooms working on non-renewable electricity.
  • We use recycled labels & paper packaging.
Organic cotton grown with rainfed water

Our future

  • We will start new business models like subscriptions thereby responsible of reintegrating clothes to a new fashion lifecycle.
  • We plan to integrate with renewable shipping partners.
  • We will be transperant about the true costs from materials to labor to transportation.