Complimentary hair accessory with our dresses to eliminate wastage!

Be safe and be circular too – Wear PureCloth.Co Masks!

Masks are inevitable, but beyond this pandemic is a looming environmental crisis. With textile brands ramping up the disposable cloth masks production and textile industry already known to be the 2nd largest polluter, raises the question of energy and environmental footprint.

As per the journal published at MDPI - Ecological factors related to Cotton Masks: Cotton masks have a higher environmental impact than the surgical masks in terms of Water Footprint and Carbon Footprint. Further the ecological impact of the cotton masks mostly come from the production.

Transitioning to a circular economy is a crucial step and brands needs to produce responsibly.

Circular thinking at PureCloth.Co

At Purecloth.co, the ecological impact of our cotton masks is kept low. Our rainfed organic cotton ensures lower water footprint and does not consume electricity for watering during cotton irrigation. Organic cotton with natural dyes avoids the usage of pesticides and harmful chemicals.

Fabrics manually handwoven avoids energy electricity consumption and our production happens locally providing employment to women in need.

“Our team of farmers, weavers, artisans, and other staffs take pride in being a climate warrior, safeguarding both people and planet!”
PureCloth.Co

Join our community of climate warriors!

For everyday usages, switch to re-usable masks, understand the ecological footprint before a purchase, and take proper care of the masks as per the instructions provided by Centers for Disease Control and Prevention (CDC), United States.

When you are at high-risk areas, CDC recommends wearing double-mask, which can help reduce COVID-19 transmission. Further research shows that wearing double masks - a surgical and a cloth mask together prevents Covid-19 infections by 85% to 88%.

Time has a wonderful way of showing us what really matters. Shop at Purecloth.co and wear masks that safeguard you and the planet you live in.

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